Whats always fascinating, often in equal measure, is disturbing. This is particularly so with the use of children in advertising, in art, and in the broader context. At one end of this seamy world, is the Charlie Sheen archetype, that without any difficulty, effortlessly manage to embodies the lion’s share of America’s problems, and the Western world with his undiluted misogyny and rich white man privilege. At the other end, the exploitation of children in advertising is the extension of centuries of child abuse, incest and forced labor onto the peddling of commodities. They are trotted out much as dogs and cats, manipulated into poses that mimic the desires of the pedophile, and in fact indirectly contribute to the trafficking of children. Contextually, its the same process of objectification of women, the “male gaze” commodity fetish, the voyeur, applied in a violation of the person. Metaphorically, its like land mines in Afghanistan and Vietnam and the children who step on them. The television networks are filled with a fetishizing of murder and death to which the subtext is, they’re basically out there, crazy and psychopathic; all to which children are pitched into this morass.
The idea of breaking resistance to children is hardly new. The conventions today are more subtle, less heavy handed, but the result is attained. In Herman Hesse’s “The Prodigy”, from 1905, Hesse indicted conventional education.The story is of Hans Giebenrath,a gifted son of provincial bourgeois in Germany who has the smarts to get admitted into an elite Protestant theological college. His spirit, however, is systematically broken by his parents and teachers; over-anxious about his success, they neglect to consider his health and interior needs.Its capitalism as a religious cult. Fading into apathy,in fact depression, he is sent home for medical reasons. Once home, he mistakenly falls in love, becomes an engineer’s apprentice, and commits suicide…
“It’s a joke right? Actually, it’s a trailer for a 13-minute short film by Swedish artist and filmmaker Johannes Nyholm, which is currently in an upward viral spiral on YouTube. Entitled Baby Trashes Bar in Las Palmas, the video was posted just over a week ago and had more than four million hits counting at press time….
…Chances are, in the time it takes you to read this column, you or someone you know has been sent a link to Las Palmas. When you watch it (and make no mistake, you will watch it), you will laugh, tickled by the contradictory image of an adorable tow-headed toddler engaging in the drunken antics of a lonely, obese tourist in a cheap resort bar.” Read More: http://www.leahmclaren.ca/articles_globeandmail_cannibals.html
Bodusky: First, let’s take a few words to get into the brain of a child. As we all know from experience, children are not small grownups. Their brains are fundamentally different, the big difference being that right hemisphere brain development doesn’t really kick in until the age of twelve. This is important because without the right hemisphere involved, all decisions and concepts are very black and white. If you have kids, you’ve experienced this: The child that learns at school that drinking can be dangerous and suddenly thinks that glass of wine is going to kill dad. All things go into a category of good or bad; there are no grey areas for children. And this leaves them fundamentally and developmentally unequipped to deal with advertising in the way an adult can. Read More: http://alexbogusky.posterous.com/the-first-cannes-lion-for-not-advertising-at
ADDENDUM:
There’s Canadian photographer Jonathan Hobin’s recent exhibition In the Playroom, which features children re-enacting such news events as the death of Diana, Princess of Wales, and the attacks of 9/11; Danish Nina Maria Kleivan’s photographs of her infant dressed up as Adolf Hitler or Idi Amin; and While the Baby Sleeps, a photo blog by a Finnish mother who arranges her unconscious newborn in fictional landscapes (Red Riding Hood, Mary Poppins) at nap time. Art involving the manipulation of small, defenceless humans seems to be everywhere these days. Read More: http://www.leahmclaren.ca/articles_globeandmail_cannibals.html a
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Simon Houpt: During the phone call, Mr. Bogusky calls himself a “progressive capitalist,” then backtracks, saying he hasn’t yet decided to subscribe to that term. Capitalism, he explains, “hasn’t always had this form – this form generally is Reaganomics. It’s changed over time, and I think right now we’re in a period where it’s going to need to evolve again.”
Democracy has to “finish penetrating capitalism,” he maintains….
…The new capitalism, he says, “is going to be about a lot of transparency, it’s gonna’ be a lot about change in expectations from consumers that do business with companies: ‘What should I expect from you?’ I think we have a very low bar, in terms of what we expect from the people that we exchange money for goods with….
…“Capitalism is the most powerful force on Earth – far more powerful than governments are,” he adds. “And so to be a good citizen, you need to think of yourself as a citizen consumer, I think. And you need to be cognizant and using the tools that allow you to vote for what you would like to see the world like – both with your dollars and with your votes.” Read More: http://www.theglobeandmail.com/report-on-business/industry-news/marketing/persuasion/a-former-rock-star-of-the-ad-world-explains-why-he-doesnt-watch-commercials/article1930594/singlepage/#articlecontent
Read More: http://adweek.blogs.com/adfreak/2010/06/alex-bogusky-muses-on-advertising-ethics.html
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It’s very challenging art but I don’t dislike the use of the child as an object/tool/medium – that’s what so many people do to their own children consciously or unconsciously. (I saw this when I had my own babies – how people objectified their children – a whole other topic, sort of) I like the work and do not find it exploitive but expressive and thought-provoking – the advertising is a different area of discussion – different but not separate. Yet another fine post.