Tag Archives: Caddyshack

TIGER HAMLET, BRAND CONTAMINATION, DESDEMONA …

Posted on December 5, 2009 by Dave

Ophelia and golf’s 19 th Hole. Call it brand intoxication. Imagine Tiger Woods as a handbag or a gladrag. Can you tell the difference between a luxury handbag and a fake? A new  Associate professor of marketing at MIT’s Sloan … Continue reading →

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