Tag Archives: Iago

TIGER HAMLET, BRAND CONTAMINATION, DESDEMONA …

Ophelia and golf’s 19 th Hole. Call it brand intoxication. Imagine Tiger Woods as a handbag or a gladrag. Can you tell the difference between a luxury handbag and a fake? A new  Associate professor of marketing at MIT’s Sloan … Continue reading

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'Pataphysics of Protocol

His every pronouncement creates a media circus. He is a baron of mass media and one of its anti-heroes. Silvio Berlusconi did not get to exchange kisses with Michelle Obama at the G20 Summit in Pittsburgh last week and had … Continue reading

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