not stingy with the cheesecake

Jesse Marinoff Reyes ( Jesse Marinoff Reyes Design, Maplewood, N.J.)

Comics master Wally Wood (EC, Marvel, Warren, Charlton, Gold Key, Tower, etc.) had been experimenting with independently publishing comics off-and-on beginning in the 1960s. Also, in the 1960s and 1970s, Wood had been contributing a saucy, GGA-style comic—Sally Forth—to the U. S. military publications Military News and Overseas Weekly. In 1969 Wood combined both impulses in an independently produced one-shot aimed at servicemen, Heroes Inc. Teaming-up with artist colleagues Steve Ditko and Ralph Reese, and the writer/scripter Ron Whyte, Wood put together the comic with three ripping yarn adventure stories (one with a sci-fi touch, one fantasy, and the lead feature, Cannon, featuring over-the-top James Bond-era boobs-and-bullets action) that, like Sally Forth, was not stingy with the cheesecake. Basically the comic book equivalent of the he-man pulp fare of magazines like True or Action For Men (and dozens more), that although risque would be considered tame today. “For the boys.”

Wally Wood

Heroes, Inc. Presents Cannon, 1969 edition
Illustration and Design: Wally Wood

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