Tag Archives: Ion Barladeanu

MEMES IN OUR GENES

In the digital age its becoming of becoming of greater importance to understand  the idea of “meme” — a unit of cultural information. The concept has been neatly expressed  in Henry Jenkins’s white paper, If It Doesn’t Spread, It’s Dead. … Continue reading

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MEMES & MASHUP THEMES

”Henry ( Jenkins ) argues that spreadability adds value to an idea by allowing the idea to inhabit different contexts. He states: Rather than emphasizing the direct replication of “memes,” a spreadable model assumes that the repurposing and transformation of media … Continue reading

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